There are two reasons why I like this article by Mr. Stromberg on Vox. The first is that the cover photo is of someone on a bicycle who clearly understands and appreciates that Pink is the fastest color.
The second reason is that this article clearly explains why a persona in our society is not a villian, fundamentally evil and worthy of disdain, but rather another victim of the greater inhuman, indeed machine-like system in which we all operate. Economics is all about understanding incentives and if we give people the permission and the incentive to abuse each other, they will. Moreover, because the system is so big and removed from any individual’s choices, those of us who are hurt (pedestrians and drivers who are startled and annoyed by cyclists) don’t even know where to direct our anger because even though it’s the cyclist, or the cashier, or the customer service representative that sends us the message that we are not valued, it’s the manager, and his supervisor, and the owner of the company who operates inside a system that cares only about money and nothing of honor or dignity that is truly at fault.
Modern markets remove our control over our lives by limiting our options for employment and consumption. What might be worse, though, is that also remove our ability to express righteous anger at the injustice because the “market” isn’t something we can ever meet in person.
Have a read: Bike Messenges Pay